Wednesday, July 20, 2011

Belgium Day!

Wafeleurs and Wafelettes!

Tomorrow, July 21st, we celebrate the Belgian National Holiday. Since we don't have a government but only political chaos, we've decided to celebrate and officially introduce our Belgian Madness ice cream instead! With its distinct honey-lemon flavor and its (now leaked) secret ingredient of Hoegaarden white beer (don't worry we're not going to card you for it), Belgian Madness really is sacrilegiously delicious. To make it a giant Belgian feast, here are a number of events that will unfold tomorrow:

Come to one of our carts or truck between 12pm and 1pm to receive your FREE cone of Belgian Madness ice cream! Or get it as a topping on your wafel for free!*

At 10pm we are holding a contest to crown the "Back-up King of Belgium" at our Astor Place truck location. How to win?
  • Come dressed up in your best uniform,  worthy of a King
  • Next, you will give a 1-2min speech about "The Role of Dinges in the Expansion of the Belgian Empire! 
If you convince our Belgian jury of your royal potential, you will win a free catering event for 50 people anywhere in NYC! The second prize is a gift certificate for 5 WMDs. And under the Belgian motto of "participating is more important than winning" all the contestants will receive a free jar of Spekuloos! We'll have at most 5 participants, randomly selected by an innocent wafelette from who-ever shows up.

Come celebrate Belgium (or just the ice cream) with us tomorrow!

Vive La Belgique/Leve Belgie!

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TODAY SHOW hosts the Waffle Guy

They don't make 'm anymore like that...